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Latest Products


The EOS-1D Mark IV Features a Completely Redesigned 45-Point Autofocus System, Fast 10 fps Continuous Shooting, 16-Megapixel Resolution, Outstanding ISO Sensitivity, and Full HD Video Recording at Selectable Frame Rates

LAKE SUCCESS, N.Y., October 20, 2009 – Canon U.S.A., Inc., a leader in digital imaging, is proud to introduce the next evolution in the EOS 1D series of cameras: the Canon EOS-1D Mark IV Digital SLR camera. The EOS-1D Mark IV is a high-speed multimedia performance monster with a 16-megapixel Canon CMOS sensor, Dual DIGIC 4 Imaging Processors, and 14-bit A/D data conversion, all at 10 frames-per-second (fps), with the widest ISO range Canon has produced to date. This new camera also features 1080p Full High-Definition video capture at selectable frame rates packaged in Canon's most rugged and durable professional camera body. Also see:

Nikon D3s Adds HD Video Recording and ISO 102,400 Feature

"Nikon officially announced the new 12.1-megapixel D3s digital SLR this morning. The camera adds high definition video capture but otherwise appears to be a relatively minor upgrade to the D3 which was released back in 2007. Though the D3s ($5,200) features the exact same image resolution as its predecessor, Nikon says the new camera has a brand new sensor, an FX-format (aka full-frame) CMOS chip which can shoot as high as ISO 102,400. The standard ISO range of the D3s is ISO 200-12,800. The three high ISO settings include ISO 25,600 (H1), 51,200 (H2), and 102,400 (H3). Individual pixel size for the 12.1MP image sensor is 8.45 microns." By Dan Havlik: Read full article at PDN

Hasselblad H4D Series

Hasselblad H4D

The Hasselblad H4D series is the follow up to the H3D platform.  The first camera in the new H4D series is the H4D-60, which is a 60-megapixel, medium format camera.  The H4D series of cameras will feature Hasselblad’s True Focus with Absolute Position Lock technology, which ensures accurate focus during any recomposition after autofocus is initially achieved.

The H4D-60 should be available in January 2010 for 28,995 EUR or R320 000 at the current exchange rate.

Canon EOS 7D Digital SLR

"Today, Canon has announced the EOS 7D to add to its lineup of DSLRs. The Canon 7D is an 18-megapixel DSLR that adds several upgrades from prior generation prosumer DSLRs.

While the 18-megapixel APS-C (1.6x crop) CMOS sensor is an upgrade of 3-megapixels over the 50D, the Canon 7D is more akin to the pro-level 5D Mark II in terms of its features and build.  A new autofocus system consisting of 19 cross-type points will likely be welcomed by most shooters.  Additionally, Canon has addressed the cries of many aspiring filmmakers by including several frame rate options, including 1080p recording at 24fps.

The Canon 7D is likely to become known as the pro-level crop-sensor camera in Canon’s lineup.

Nikon 70-200mm VR II and 18-200mm VR II Announced

MELVILLE, N.Y. (July 30, 2009) - Nikon today announced the AF-S DX NIKKOR 18-200mm f/3.5-5.6 ED VR II and the AF-S NIKKOR 70-200mm f/2.8G ED VR II, two telephoto zoom lenses further refined to provide photographers with exceptional optics for outstanding image clarity and sharpness, both featuring Vibration Reduction (VR II) image stabilization. The 18-200mm, Nikon’s best-selling premium high-ratio zoom ever, offers enthusiasts excellent versatility. The 70-200mm f/2.8, now benefiting from Nikon’s exclusive Nano Crystal Coat, retains its status as a preeminent choice for discerning professionals in a multitude of shooting disciplines.